How important is getting on the "Hot List" and "It List" of various publications in your first year of opening a hotel?
Print is not dead and combined with the social media and digital marketing efforts of Conde Nast Traveler, Travel & Leisure, Wallpaper*, Tatler and other magazines, the issues announcing the latest and greatest hotel openings are keepers. They are read by consumers, editors and journalists to see what's hot and what's not. Inclusion in key issues sets the tone for additional recognition and awards in the coming year. Combined with a marketing effort and re-sharing of the press success received, one can keep the fires stoked.
Sanders hotel in Copenhagen is the perfect example - take a look at their "Rewarding Moments" that continue to grow every year because they had a solid foundation of interest from the very beginning. Alexander Kølpin, the visionary, delivered a beautiful design, and there is an amazing team providing welcoming hospitality. Exceptional stories need to be told and shared to set the stage for success.
To learn more about how we can help you achieve measurable results, even if you are not a newly opened hotel or restaurant, please contact KVD Creative at hello@kvdcreative.com To review sample press success just click here
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